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  • Writer's pictureAlessandra Fanizzi


Article written for Anniversary Magazine

The international hospitality brand Experimental Group adds its latest and newest boutique hotel, The Experimental Chalet, located in Verbier, the unique ski resort in the very heart of the Swiss Alps. Experimental Chalet is not just a winter resort but is a real serving experience conceived by the visual identity of interior designer Fabrizio Casiraghi.

The incredible view of Experimental Chalet, Swiss Alps

Classy and warmly chic in its retro-inspired style, modern and exclusive in its contemporary luxury, harmoniously perfect in its different details. The result is a project of pure sophisticated perfection, high quality, relaxed comfort, impeccable aesthetic sense and hospitality excellence.

The boutique hotel consists of thirty-nine superior and deluxe rooms, suites and junior suites, hosting the signature king size bed handmade in Brittany, cosy living spaces, plus a Jacuzzi and panoramic private terrace facing breathtaking mountain views reserved to the most exclusive suites.

Architect Fabrizio Casiraghi revisits the alpine lodging atmosphere in a retro-ski cool and fresh style by creating large spaces where warm colours such as deep olive green, velvety red, brick-toned nuance, dusty pink and warm white embrace curved furniture, unique carpets, gold details, unexpected pieces like old- fashioned paintings, vintage rotary phones and table lamps, and more to be discovered in this “nouveau-chic” luxurious chalet.

Amazing interior of Experimental Chalet by Fabrizio Casiraghi

The unique hallmark of mixed inspiration is given not only in the aesthetic codes, but also with the idea of letting hotel guests and locals get together in inviting common spaces like the Chalet Restaurant overseen by chef Grégory Marchand, and the Experimental Group signature speakeasy-like cocktail bar (both adorned with a warm relaxing centrale fireplace), the legendary Farm Club nightclub, and the rejuvenating spa.

Outside, the stunning scenery of the Quatre Vallées reigns with its majestic white snow-capped Swiss beauty; a precious gift to ski lovers and hotel guests with its exceptional slopes and mountain peaks, celebrating the perfect stay in the heart of Verbier, in full sophistication and contemporary luxury.

All images by Romain Laprade

For more information about the magazine and the article, please click here.

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